Holovis Rebrand
Company rebrand proposal
Over the past few years, Holovis had undergone rapid change and progression as a business, moving from strength to strength and gaining status in their industry.
To reflect this advancement and growth in stature, the business’ brand required evolution to reflect modern design language and company values, and to allow better brand association with the Holovis’ emerging sub-brands; bringing them in line with the Holovis brand family. Associating all iconography aimed to create a strong brand identity and generate better brand awareness for Holovis.
Introducing “H23”
The new proposed Holovis Icon. This icon can function in tandem with the Typeface logo or independently company-wide; for decks, digital media, social media, and the web. The icon is multi-faceted in design and aims to become a synonymous and recognisable symbol for the company, representing Holovis in the following ways.
Holovis (H) is always tied to innovation on an international (I) scale, working together toward success. The view of the logo works from two angles; firstly, where the H is the most distinguishable section, and secondly, where the I is the most distinguishable. Using the negative space to do this is a visual nod to how Holovis functions and our work.
The icon further employs this method in its design, as it combines bold modern design with organic elements. This symbolises our reputation for a solid work ethic and product, achieved through adaptability and fluidity, and our ability to navigate to the best possible outcome for our clients.
Sub Brands
Holovis supplies many sub-products that are currently on the market. Many utilise the “i” element of the existing company logo). There is cause for clarity between the naming conventions for these products and their overall branding.
These products also need original naming conventions to distance themselves from Client terminology (i.e. PlayCube, StarSim).
These proposed Typeface logos culminate those needs when combined with our new branding proposal and follow a uniform design
language and naming convention where possible. These logos would fall under the Umbrella branding of the company
