SeaWorld Abu Dhabi

Case Study: UI / UX Project

SeaWorld Abu Dhabi is scheduled to open in May 2023. I have been a part of this project since 2019, working in my current role at Holovis. I credit this project with driving my focus toward UI/UX design within the company. This extensive project cemented my proficiency with Adobe XD as it led me to become the UI lead within the company. I was the sole creator of the 15+ UI/UX prototypes I created for the various sections of the project (one of which contained over 100 individual screen designs). I also produced many supporting illustrations, animation and designs, some of which I consider my most substantial work to date.

This project spanned one of the largest-scale teams that Holovis has compiled for project work. I am proud to be integral to its journey to become a globally-recognised attraction when launched

Complete Design Solution

As the main designer for this task, I produced a lot of the content personally while working in-tandem with another designer, who was tasked with replicating my illustrative style, previously outlined earlier in the project, on the large catalogue of designs we needed to complete together.

These items served as peripheral design work that would eventually integrate and become UI assets to a the Theme Park game UI project.

I am incredibly proud of the work produced for these items, as were our clients, who liked the designs so much they immediately outlined plans to produce physical pins based on these designs.

PROJECT OVERVIEW:

  • 15 Interactive Game UIs (12-15 screens per flow)

  • 1 Overarching kiosk/parkwide service UI (125+ screens)

  • $4+ million project value